Rationale

Through my brochure the main idea is revealing 3 beautiful serene locations (cafes) in Wellington. This idea revolved around something I was emotionally invested in. I tend to get quite homesick living in a different city, and living a different lifestyle to what I've been brought up in. My home is in a rural setting, so it is very easy going and peaceful. This is what I wanted to find in my locations to portray calm, serene, peaceful environments where you can completely relax if you get homesick, or even just need a break from the big city lifestyle. Emotive qualities is a huge factor in these locations to ensure my atmosphere approach is well understood and taken on board when viewing my brochure. 

The use of typography has been chosen to integrate with the emotive feelings I wanted to portray, as well as integrating with my compositions. The grid I used has been changed multiple times as my journey through the process went on, changing each time my ideas changed to match with the layout and composition in which I was applying to my spreads. Visual language is again portraying personal emotive feelings as well as emotive feelings you would expect to receive from these specific locations.

Through this journey of creating my own brochure I have learnt many technical skills as well as 

the actual creating of the brochure and how important the finer details are when finalising. Composition was a huge struggle of mine personally with a lot of wasted time in thought of what if this composition looks terrible, or looks great. Trying things out is something I learnt importance of. Investigating further into my design knowledge and creating something with thought and process behind it can go along way with an awesome outcome. Overall I think my brochure has been successful in some ways, although I am not happy with my final hand in. I feel as though I could have done better in so many aspects, even though I think it portrays what I intended it to, it could have been presented in a much more creative approach. Only practice can improve this, so I look forward to creating more designs with the knowledge I have gained from this assignment. 

7th spread

This colour works a lot better with the emotive quality I'm trying to portray which obviously then links with the dominant word. Think its ready for printing. Happy with the outcome, although if I had more time or could do it all over again would defiantly do a lot of things differently. Overall I think it reflects what I wanted it too, and makes me feel easy going, and relaxed when flicking through it. 

6th spread

Absolutely love the cover now, although not the colour of it at all! the dominance of the word 'serene' looks so much better and works so well for the brochure as thats completely what I was trying to get across in my ideas. The colour needs to be less yuck looking and more free, calm and SERENE looking. will change this in next spread, been doing some final touch ups, in order to get completely ready for printing. Nearly there. 

5th spread

In this progress Im basically just playing around with the colour trying to find the one that best represents the emotive qualities that Im trying to portray. Cover is the first thing you look at when viewing this brochure so it needs to instantly give off the feeling that I'm looking for, being clam, peaceful, all serene like emotive qualities. 

Still need to change the cover somehow with the size and wording. Been talking with Matt about this, and think I will create 'Serene' as the dominant text for the cover, so will explore this more in my next critiquing of the spread. 

Creating symbols

Creating symbols was actually surprisingly fun. The smiley faces were easy, they were done in illustrator, and the other two where done in photoshop. I just looked at a few location points and person symbols online and went from there. They were a bit more complex just because of the curves etc, and them having sharp lines. 

4th spread

Starting to look a lot better. the cover and back spread don't look as childish anymore, which is what I needed to get away from! (it wasn't what i was trying to (portray at all!) The colour in the back ground of the 1st and last spread is alright actually I don't mind it, it makes you feel calm when looking at it, although would like to try out a few different colours to see if it will change the mood much. 

'serene cafes' needs to be changed after talking with Fay I realised this. Serene needs to be emphasised a lot more, and maybe completely take out the 'cafes' altogether. Composition wise it is working a lot better on the front spread, Its my favourite composition through the brochure and showing this on the front spread does a lot of good for my over all brochure, creating something that someone might actually want to take a look at. 

I have also entered in some paragraph styles into my whole body of text, which is looking way better, playing around with indenting as well, works well for my spread. 

Needed to change the quotes on the reviews page as Fay and Matt hated the quotations being bigger than the actual text, which in actual fact when printed it looked terrible! (looked better in my mind) 

Happy with the progress! 

Simple Map for intro page

Created this just in illustrator, with the paint brush tool. Just to get an understanding of whereabouts everything is in scale.