Rationale

Through my brochure the main idea is revealing 3 beautiful serene locations (cafes) in Wellington. This idea revolved around something I was emotionally invested in. I tend to get quite homesick living in a different city, and living a different lifestyle to what I've been brought up in. My home is in a rural setting, so it is very easy going and peaceful. This is what I wanted to find in my locations to portray calm, serene, peaceful environments where you can completely relax if you get homesick, or even just need a break from the big city lifestyle. Emotive qualities is a huge factor in these locations to ensure my atmosphere approach is well understood and taken on board when viewing my brochure. 

The use of typography has been chosen to integrate with the emotive feelings I wanted to portray, as well as integrating with my compositions. The grid I used has been changed multiple times as my journey through the process went on, changing each time my ideas changed to match with the layout and composition in which I was applying to my spreads. Visual language is again portraying personal emotive feelings as well as emotive feelings you would expect to receive from these specific locations.

Through this journey of creating my own brochure I have learnt many technical skills as well as 

the actual creating of the brochure and how important the finer details are when finalising. Composition was a huge struggle of mine personally with a lot of wasted time in thought of what if this composition looks terrible, or looks great. Trying things out is something I learnt importance of. Investigating further into my design knowledge and creating something with thought and process behind it can go along way with an awesome outcome. Overall I think my brochure has been successful in some ways, although I am not happy with my final hand in. I feel as though I could have done better in so many aspects, even though I think it portrays what I intended it to, it could have been presented in a much more creative approach. Only practice can improve this, so I look forward to creating more designs with the knowledge I have gained from this assignment.